Cool Little Marketing Idea
Loose Change July 15th, 2008Hi, Everyone! I’m so glad to finally get a chance to sit down and gab again! You should see our studio — we have a few projects going on and it’s been a bit crazy trying to keep all our ducks in a row. The other day, my sibs and I were knee-deep in a conversation when it dawned on us that we were each talking about a different project. I think we realized it when we gave each other the “Whatchu talkin’ bout, Willis?” look. :) As I was moving things around the studio, I came upon some of our business cards and thought I’d share a marketing idea with the professional decorative painters that read Fauxology. Check it out:
Soooo…you know all those samples that we create for clients that eventually just start stacking up? An idea dawned on me as I was preparing for a trade show. I picked all the ones that had great finishes but were not portfolio-bound and started cutting them into square pieces roughly the size of our business cards. Then I arranged them into groups of two or four by putting together nice color and finish arrangements. Using a hole puncher, I then cut an opening into top corner edges of both the cut samples and our business cards and bound them together with a pretty ribbon or pins. I then took a scissor with a nice design and cut the ends of the samples to make them look a bit more finished.
At the trade show, I put them all in a gallon container we silver-leafed. They were a huge hit and potential clients and designers stayed a bit to talk while they were going through the container to find their favorite “set”.
We now use them when we can — even outside of trade shows. These business cards always get nice comments, are more memorable and potential clients get to see a bit of your work even if you don’t happen to have your portolio or pictures on hand. Hope you like the idea!





September 26th, 2008 at 10:46 pm
What a great idea! Now I know what to do with some of my older samples instead of throwing them away. Love this site too!
September 28th, 2008 at 9:42 pm
Hi, Lisa! Thank you SO much for your comment. It’s feedback like yours that make it all worthwhile!
You’ll love how people will “ooh” and “ahh” over the little sample packs with the business card, trust.