I really do love the Faux Finisher magazine. Every time it appears in my mailbox, I do the happy dance all the way to my desk and sit down immediately to read it. :) It premiered in 1999 and it has kept a great pulse on our amazing industry. I thought it would be great to have Diane Capuano, the Executive Editor of the Faux Finisher, walk us through the creation of each issue with the bonus of getting to know her a little better.
Ms. Capuano has been with the magazine since its inception. She also is the executive editor of a monthly magazine, Paint & Decorating Retailer, which is a retail trade magazine. Both magazines are published by the Paint & Decorating Retailers Association (PDRA). She writes many of the articles in the magazine (particularly the profiles of artists) and also works with the contributors in making assignments and editing the content. Let’s start our e-chat with her…

Please describe your ideal issue for the Faux Finisher. How do you go about putting together an issue?
My ideal issue is one in which I notice an overriding theme emerge and I can use that theme for the cover and my editor’s column. For instance, for the Summer 2008 issue, I profiled John Alan, who has done restoration work in churches and cathedrals, and Katt Ellis, who does natural and rustic-themed decorative art. We also had an article from Melanie Royals, who had just returned from a trip to Morocco, where she had done work in keeping with the Moroccan culture. It occurred to me that all of these artists each had a different source of inspiration that contributed to their work. So, I was able to run with that theme and use the word “Inspiration!” on the cover in large type and then talk about the potential sources of inspiration in my column. That issue is fresh in my mind because I just completed it, but I really enjoyed the cohesiveness.
I also enjoy having a balance in each issue between what I would call the artistic articles, such as the ones described above, and the business/practical articles. Rebecca Parsons has been with us since the beginning, and she does a fabulous job every issue with her Faux Biz column. I also enjoy the Mike Cooper column, which is not only informative but fun and entertaining. Plus, the ideal issue also will have contributions from some of our “regulars,” such as Melanie Royals, Victor DeMasi, Randy Ingram/Brian Townsend, Debbie Ellison, Ed Mattingly and Martin Alan Hirsch. If we have contributions from two or more of that core group of talented artists or writers, in addition to the aforementioned columns, I consider it a successful issue.
How far in advance do you prepare the issues?
Since we are a quarterly, I can do a little bit at a time over a three-month period. Because I’m also the editor of a monthly magazine as well, the intensity of The Faux Finisher doesn’t start until about one month before production. At that point, I make sure I know who the featured artist(s) will be and arrange to do the interviews (usually over the phone), I send out reminders to all the columnists and regular contributors, and over the course of the next couple weeks, I do writing and arrange for photos. There is about a week of intensive writing, photo selection and page design. We have artists who do the feature layouts, and I then I do final edits and “standing pages” such as contents, product news pages and the editor’s column. Then, we do final checks on proofs and release the issue to our printer, at which point we start the cycle all over again!
One kind of interesting point: I work from home. I have a (very cluttered) home office, but thanks to the magic of email, cell phones, FTP sites, remote computer locations and fleet-footed courier services, I can work from home, get my job done and still be the chauffeur that my kids need me to be for all after-school activities!
How did you begin this career path?
I went to the University of Missouri School of Journalism and originally expected to be a newspaper reporter, and I did work on a couple different newspapers but on the copyediting desk. But it got to be a bit routine…every day was the same as the one before unless a major story was breaking. Then, I discovered the world of trade magazines and liked the diversity of writing, interviewing, editorial planning and working with artists, photographers and other creative people.
Any industry books that you recommend for us to read?
Ina Brosseau and Alan Marx’s new “Furniture Restoration” book…great photos, well-written text…just perfect! They are an amazing couple…as nice and warm and genuine as can be! I’m so thrilled that they recently contributed an article to The Faux Finisher on the subject of furniture restoration. There is also a new book by Gary Lord on Mural Painting in which he has contributions from many of the top muralists in the industry. These are big, big names, so it was quite an achievement to put a book like that together. Of course, The House that Faux Built…another great collaborative effort. I’m also anxious to see the new book by Michel Nadai (it’s bilingual, French and English), and Pierre Finkelstein has one of the industry bibles with the “Art of Faux”.
What are some of the best spaces you’ve seen designed?
Now, that’s a loaded question, because there have been so many great artists that we have featured in the pages of The Faux Finisher. At the risk of leaving out someone whose work I’ve really enjoyed and then slapping myself on the forehead later for my forgetfulness, I will venture naming a few. I will just limit myself to the artists we have featured in the magazine and/or whom I have seen do demos in person.
I always enjoy the projects of Randy Ingram and Brian Townsend because the murals they design are just out of this world in terms of their scale and their detail. Mike Cooper has provided articles on some amazing mural projects as well—a couple that involved overpasses or retaining walls along highways, so he gets extra points for having to paint while “dodging” traffic…well, not literally, but you get what I mean. If anyone could do “Xtreme Mural Painting” and make it look easy, it’s Mike.
What also sticks in my mind are the fantastic murals designed by international muralist Gez Taylor. He’s done work for five-star hotels, palaces and mansions in many of the world’s most exotic locales. And the work of William Cochran, featuring some of the most realistic trompe l’oeil I’ve ever seen, just blows me away! Speaking of being blown away, I also recall a great project done by Dave and Pam Schmidt done with a lightweight concrete to create an unforgettable home theater room with a “Stargate” theme.
I’m also blown away by the great restorative work of George Zaffle (who has done work for movie stars and government officials). And I have been impressed by the classical themes used in the work of Cynthia Borman. I also have enjoyed the innovative wall and furniture finishes that Sandra Lassley can do with a bit of metallic paint and some imagination. Similarly, the fun embellishments that Ann Snipes adds to her furniture projects definitely make them memorable.
In person, I’ve had the pleasure of seeing the artistry of such legends as Leonard Pardon, Sean Crosby, Michel Nadai, Pierre Finkelstein, Pascal Amblard and Nicola Vigini who have generously demo’d their skills at such industry events as SALI, Salon, The Faux Event, Meeting of the Masters, Fauxcademy, etc.
And I’d also like to give a nod to John Catalanotto and Greg Frohnapfel of Pro Faux, who allowed me to tag along on a couple of projects that they spearheaded at our PDRA headquarters building. Having worked for several years in an office that they Venetian plastered (not only the walls, but the desk to match), I’d like to heartily acknowledge that they made the concept of “staring at the four walls around me” (as I sought writing inspiration) a lot easier to take!
I really wish space permitted me to name more of the memorable spaces and projects, but we’ve been publishing for nearly 10 years, and that means we’ve probably profiled (or published articles from) about a hundred or more artists!
But what really excites me is that there is so much great work being done and so many great artists who I would still like to feature! We have a couple exciting artists who we expect to be profiling in upcoming issues, so “stay tuned” to future issues. That’s my one unadulterated plug!
What is the best thing that has happened to the faux industry in the last five years?
The Internet! Now, there are so many ways that artists can communicate with other artists online…via forums, photo galleries, social websites, YouTube, etc. And what a great thing to be able to show a visual portfolio of your work merely by giving clients, colleagues, friends or whomever else your Web address! As an editor, I love it, because if someone is proposing an article to me, all I have to do is ask for his or her Web address, and I can immediately see the caliber of work they do. Sure beats snail mail!
Here’s a few pics of a some of the decorative painting disciplines you can find covered in any issue: murals, faux finishes and furniture.
Furniture by Ann Snipes

Mural by Sean Crosby and Faux by Elaine Castronovo

It was very nice of Ms. Capuano to take the time to ”chat” with the Fauxology readers — thank you! I hope you found it a pleasure reading about the behind-the-scenes magic that happens with putting each issue together. Please take a bit of time to click on the links above and not only find out more about The Faux Finisher, but also have a beautiful stroll through the websites of some of the most talented artists alive today. Until next time!