I met Victoria Cerrone in 2005 at the Faux Showcase House when she came to view the home and take our guided tour. We ended up deep in conversation on all things art, design and serendipity…she is truly a wonderful conversationalist. Victoria is the Vice President of Marketing and Public Relations for BOBOSART, Inc., an art consultancy firm that focuses on high-end commercial, hospitality and residential developments. Some of the public and private art programs the firm is responsible for are CNL Center II at City Commons, the VUE at Lake Eola and U.S. Trust in Miami, Florida. Whenever I spend time with her, I always leave feeling as if I can accomplish anything.  She is that positive and powerful a presence. Her taste in art is impeccable and I thought she’d be perfect to offer us insights into the Fine Art industry.

Tell us a little about yourself and your style. Having spent a good portion of my youth in Italy, I grew up with very contemporary furniture juxtaposed with classic architecture and art. This combination reflects my style which tends to lean toward contemporary art placed in traditional backgrounds or visa versa, traditional art mixed with contemporary design.

Please tell us a little about BOBOSARTs philosophy. Our philosophy is to create powerful connections through art and provide superior client value. Honesty, integrity and professionalism are at the fore front of our work and our relationships.

Where do you see art design heading in the future? The future of art design is exciting and without limit! With the increase in niche boutique properties, art continues to play an important role in the overall design environment. Generation X and Y appreciate the impact art has in their life and seek design that includes more of this. Sculpture can also be incorporated into the green design movement by creating kinetic energy or an art form that is sustainable and I think we will see an interesting art form developing in this sector.

What or Who are some of your inspirations? Public art created by artists such as Jeff Koons, Anish Kapoor and Christo breathe life into large exhibits that force us to stop our daily routine and take notice.

Please describe your ideal space. White walls covered with art with very minimal furniture that is well designed. Also, open air spaces with water elements.

Please share with us some of your favorite websites. I really like ARTINFO, Fast Company and artnet.

What is one of your most fulfilling projects? The U.S.Trust project in Miami is a beautiful, well orchestrated contemporary art collection that includes master and emerging artists from Latin America. I am amazed by how each work relates to the next and how many different forms of art are represented, including painting, photography, serigraph and aluminum works. The client had a clear vision of the space and we were able to successfully translate their needs into reality.

What are some industry books that you recommend? I would recommend looking into Collecting Contemporary by Adam Lindeman and Corporate Art Consulting by Susan Abbott.

What art design advice would you offer our blog readers? Visit museums, art fairs and galleries every chance you get; you may discover a piece that you just can’t live without and don’t worry about how it will fit the space. Then, use the art as the inspiration for the design environment it will live into.

Before & After: Seeing the impact in an office space for the U.S. Trust Project

    IMG_0272.JPG        IMG_0315.JPG

My siblings and I were recently able to catch up with her at an art exhibit organized by her sister, Maria Cerrone. One thing about Victoria is that she is such a generous person and I’ve never known anyone who has a better finger on the pulse of popular culture, art and events in Orlando. She is someone who inspires me to experience different genres of art and by example, give selflessly to others.  I cannot say enough good things about her…we should all have a Victoria in our lives.  I hope you’ve enjoyed her thoughts and please be sure to see the website which features?artwork photographs of the BOBOSART commissioned projects. As always, these interviews are archived in the Message Forum. Hope you had a great weekend!